Dedicadas a abordar las distintas fases de la vida de una empresa, las conferencias se distribuyeron en salas temáticas y se sucedieron de forma paralela. Por su parte, Juan Salcedo compartió su experiencia con los asistentes en un tema del que pocos saben demasiado: Métricas. De hecho, como el propio CEO de Aprendum reconoció, más del 56% de los empresarios de internet, reconoce no medir a través de indicador alguno los resultados de su empresa.
Salcedo, que tituló su ponencia como “Métricas: El Ser o no Ser de tu empresa”, basó su discurso en la importancia de alejarse de sensaciones y resultados poco contrastables a través de, al menos, diez métricas que él definió como básicas:
- Retorno de Inversión (ROI) por Canales
- Ratio de Conversión (Análisis del Embudo de Ventas)
- Coste de Adquisición de tus clientes (CAC)
- Análisis de Cohortes
- Valor del Ciclo de Vida del Cliente o LTV (Life Time Value)
- Cociente de Rentabilidad (LTV/CAC)
- Cash Burn Rate (CBR)
- Recurrencia (Engagement) /Activación de Usuarios
- Churn
- Referidos
“Para medir –aconsejó a los asistentes- nada como un buen informe”. Señalando que “si tus informes conllevan más de 5 minutos de elaboración, es que son demasiado complicados”. Y es que, para el CEO de Aprendum, el tiempo debe dedicarse, precisamente, a analizar los datos que esos informes arrojan. El mejor consejo para conseguir las métricas adecuadas “probar, probar y de volver a probar”.
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Juan Salcedo, CEO of Aprendum, highlighted the importance of measuring business results through metrics, stating that 56% of internet entrepreneurs do not use any indicators. He emphasized the importance of using metrics like ROI per call, Conversión Ratio, and LTV/CAC to evaluate marketing and customer acquisition strategies. Salcedo also emphasized the simplicity of creating reports, stating that effectiveness relies on clarity and ease of understanding. He also emphasized the need for a systematic approach to measurement, incorporating new metrics regularly and adjusting them according to market evolution and business strategies. Salcedo also highlighted the importance of cohort analysis, which can provide valuable information about customer behavior and retention over time. He stressed the need for a deep understanding of the business context and market, and the importance of considering all metrics to form an integral view of business performance. Salcedo's presentation at the Salón Mi Empresa 2015 provided valuable tools and perspectives on effective measurement and the need for a practical, data-centric approach in the current business world. motorcycle accident attorney near me
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