El Salon Mi Empresa, que celebró su VI Edición durante los días 17 y 18 de febrero, ha contado este año con la presencia de Juan Salcedo, CEO de Aprendum, entre su listado de expertos ponentes.
Dedicadas a abordar las distintas fases de la vida de una empresa, las conferencias se distribuyeron en salas temáticas y se sucedieron de forma paralela. Por su parte, Juan Salcedo compartió su experiencia con los asistentes en un tema del que pocos saben demasiado: Métricas. De hecho, como el propio CEO de Aprendum reconoció, más del 56% de los empresarios de internet, reconoce no medir a través de indicador alguno los resultados de su empresa.
Salcedo, que tituló su ponencia como “Métricas: El Ser o no Ser de tu empresa”, basó su discurso en la importancia de alejarse de sensaciones y resultados poco contrastables a través de, al menos, diez métricas que él definió como básicas:
- Retorno de Inversión (ROI) por Canales
- Ratio de Conversión (Análisis del Embudo de Ventas)
- Coste de Adquisición de tus clientes (CAC)
- Análisis de Cohortes
- Valor del Ciclo de Vida del Cliente o LTV (Life Time Value)
- Cociente de Rentabilidad (LTV/CAC)
- Cash Burn Rate (CBR)
- Recurrencia (Engagement) /Activación de Usuarios
- Churn
- Referidos
“Para medir –aconsejó a los asistentes- nada como un buen informe”. Señalando que “si tus informes conllevan más de 5 minutos de elaboración, es que son demasiado complicados”. Y es que, para el CEO de Aprendum, el tiempo debe dedicarse, precisamente, a analizar los datos que esos informes arrojan. El mejor consejo para conseguir las métricas adecuadas “probar, probar y de volver a probar”.
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