Dedicadas a abordar las distintas fases de la vida de una empresa, las conferencias se distribuyeron en salas temáticas y se sucedieron de forma paralela. Por su parte, Juan Salcedo compartió su experiencia con los asistentes en un tema del que pocos saben demasiado: Métricas. De hecho, como el propio CEO de Aprendum reconoció, más del 56% de los empresarios de internet, reconoce no medir a través de indicador alguno los resultados de su empresa.
Salcedo, que tituló su ponencia como “Métricas: El Ser o no Ser de tu empresa”, basó su discurso en la importancia de alejarse de sensaciones y resultados poco contrastables a través de, al menos, diez métricas que él definió como básicas:
- Retorno de Inversión (ROI) por Canales
- Ratio de Conversión (Análisis del Embudo de Ventas)
- Coste de Adquisición de tus clientes (CAC)
- Análisis de Cohortes
- Valor del Ciclo de Vida del Cliente o LTV (Life Time Value)
- Cociente de Rentabilidad (LTV/CAC)
- Cash Burn Rate (CBR)
- Recurrencia (Engagement) /Activación de Usuarios
- Churn
- Referidos
“Para medir –aconsejó a los asistentes- nada como un buen informe”. Señalando que “si tus informes conllevan más de 5 minutos de elaboración, es que son demasiado complicados”. Y es que, para el CEO de Aprendum, el tiempo debe dedicarse, precisamente, a analizar los datos que esos informes arrojan. El mejor consejo para conseguir las métricas adecuadas “probar, probar y de volver a probar”.
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ResponderEliminarAprendum captivated the audience at Salón Mi Empresa 2015 with an insightful presentation. Their talk highlighted their innovative approach to online learning, showcasing their commitment to accessible education. By focusing on practical insights and engaging content, Aprendum demonstrated their dedication to enhancing professional growth. Their participation left a lasting impression, making them a standout contributor to the event. Aprendum's presentation truly reflected their role as a pioneering force in the education sector.
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