Aprendum, protagonista de una de las ponencias del Salón Mi Empresa 2015

El Salon Mi Empresa, que celebró su VI Edición durante los días 17 y 18 de febrero, ha contado este año con la presencia de Juan Salcedo, CEO de Aprendum, entre su listado de expertos ponentes. 

Dedicadas a abordar las distintas fases de la vida de una empresa, las conferencias se distribuyeron en salas temáticas y se sucedieron de forma paralela. Por su parte, Juan Salcedo compartió su experiencia con los asistentes en un tema del que pocos saben demasiado: Métricas. De hecho, como el propio CEO de Aprendum reconoció, más del 56% de los empresarios de internet, reconoce no medir a través de indicador alguno los resultados de su empresa. 

Salcedo, que tituló su ponencia como “Métricas: El Ser o no Ser de tu empresa”, basó su discurso en la importancia de alejarse de sensaciones y resultados poco contrastables a través de, al menos, diez métricas que él definió como básicas: 


  1. Retorno de Inversión (ROI) por Canales
  2. Ratio de Conversión (Análisis del Embudo de Ventas)
  3. Coste de Adquisición de tus clientes (CAC)
  4. Análisis de Cohortes
  5. Valor del Ciclo de Vida del Cliente o LTV (Life Time Value)
  6. Cociente de Rentabilidad  (LTV/CAC)
  7. Cash Burn Rate (CBR)
  8. Recurrencia (Engagement) /Activación de Usuarios
  9. Churn
  10. Referidos


“Para medir –aconsejó a los asistentes- nada como un buen informe”. Señalando que “si tus informes conllevan más de 5 minutos de elaboración, es que son demasiado complicados”. Y es que, para el CEO de Aprendum, el tiempo debe dedicarse, precisamente, a analizar los datos que esos informes arrojan. El mejor consejo para conseguir las métricas adecuadas “probar, probar y de volver a probar”. 

    Blogger Comment
    Facebook Comment

45 comentarios:

  1. The issues of company are solved successfully hotmail login.

    ResponderEliminar
  2. There is perceptibly a lot to identify about this.
    I assume you made certain nice points in features also.

    스포츠토토
    바카라사이트
    파워볼 메이저사이트
    카지노사이트

    ResponderEliminar
  3. If you desire to increase your know-how simply keep visiting this site and be updated with the newest news posted here.

    토토
    스포츠토토
    토토사이트
    먹튀검증

    ResponderEliminar
  4. When someone writes an article he/she maintains the plan of a user in his/her brain that how a user can know it. Thus that’s why this post is great. Thanks!

    사설토토
    온라인바카라
    파워볼
    온라인카지노

    ResponderEliminar
  5. Hard to ignore such an amazing article like this. You really amazed me with your writing talent.
    스포츠토토

    ResponderEliminar
  6. "Hey there! Do you use Twitter? I’d like to follow you if that would be okay.
    I’m absolutely enjoying your blog and look forward to new updates."

    건전마사지

    ResponderEliminar
  7. Thanks for sharing. I found a lot of interesting information here. A really good post, very thankful and hopeful that you will write many more posts like this one.

    ResponderEliminar
  8. Good article! Keep sharing this type of information to expand user knowledge. 토토사이트

    ResponderEliminar
  9. I discovered your blog site on google and check a few of your early posts. Continue to keep up the very good operate. 카지노사이트

    ResponderEliminar
  10. I was very pleased to find this web-site. I wanted to thanks for your time for this wonderful read. 먹튀검증

    ResponderEliminar
  11. I was able to find good content here that can be found in specialist books. 홀덤사이트

    ResponderEliminar
  12. In general, you run a blog that contains great information. 토토사이트

    ResponderEliminar
  13. Positive site, where did u come up with the information 토토사이트

    ResponderEliminar
  14. 반드시 읽어야 할 블로그입니다! 강남 하이킥

    ResponderEliminar
  15. Thank you for writing this information. 사설토토

    ResponderEliminar
  16. 이 기사에는 내가 스스로 . 먹튀검증

    ResponderEliminar
  17. 이것은 당신이 제공하고 무료로 제공하는 토토사이트

    ResponderEliminar
  18. "나는 그러한 주제에 관심이 있으므로 멋진 설명 페이지를 언급하겠습니다. 슬롯사이트

    ResponderEliminar
  19. 이것은 매우 유익했습니다 강남 하이킥

    ResponderEliminar
  20. I am really so thankful to your informative post, I am really read this content. I gained more information about this. Kindly visit this site to know more about abogados de divorcio nueva jersey. Keep sharing more blogs for us. Keep up the good work forever.

    ResponderEliminar
  21. Good interesting post. Thanks for sharing this useful post. Keep sharing more blogs. Abogado DUI Petersburg VA

    ResponderEliminar
  22. Its really fun to read this. I enjoyed a lot. Great Article its really informative. goodjob!

    ResponderEliminar
  23. Its a great pleasure to read this post. Awesome! Its full of information here

    ResponderEliminar
  24. The style is so unique. Thanks for publishing this kind of blog, Keep blogging!

    ResponderEliminar
  25. After reading this article I was amazed. You explain it well!

    ResponderEliminar
  26. Thanks for the blog loaded with so many information.

    ResponderEliminar
  27. Absolutely fantastic posting! Lots of useful information and inspiration.

    ResponderEliminar
  28. This site is good and I found very interesting stuff here. Great job.

    ResponderEliminar

  29. Aprendum captivated the audience at Salón Mi Empresa 2015 with an insightful presentation. Their talk highlighted their innovative approach to online learning, showcasing their commitment to accessible education. By focusing on practical insights and engaging content, Aprendum demonstrated their dedication to enhancing professional growth. Their participation left a lasting impression, making them a standout contributor to the event. Aprendum's presentation truly reflected their role as a pioneering force in the education sector.
    buen abogado de accidentes automovilísticos

    ResponderEliminar
  30. Urgent help with an Emergency Protective Order, our lawyer here to protective you.

    ResponderEliminar
  31. The concept of an Accessible playground has gained significant attention in recent years. This type of recreational area is designed to accommodate individuals with disabilities, ensuring that they can fully participate in play activities. The objective is to create an inclusive environment that promotes social interaction and physical development for all children. Accessible playgrounds feature specialized equipment, such as ramps, swings with harnesses, and sensory play elements.

    ResponderEliminar
  32. Juan Salcedo's insights on metrics at the Salon Mi Empresa add invaluable knowledge to the often-overlooked area of business measurement. His focus on key metrics provides practical advice for effective analysis.
    Reckless Driving In New Jersey

    ResponderEliminar
  33. Aprendum demonstrated creativity and knowledge in the ever-changing business world in a presentation at the 2015 Salon Mi Empresa. The presentation emphasized Aprendum's importance as a major participant in the business sector and its contributions to the event. The lively discussion promoted networking and knowledge sharing while offering insightful information about Aprendum's tactics. The attendees acquired insightful viewpoints of the company's accomplishments and its influence on the entrepreneurial ecosystem. Without a doubt, Aprendum's attendance at Salon Mi Empresa 2015 gave the conversations more substance and significance, making it a notable and perceptive feature of the occasion.
    dui lawyer virginia

    ResponderEliminar
  34. In Virginia, understanding the implications of a reckless driving charge virginia is crucial. Explore the potential consequences and legal nuances associated with reckless driving offenses in the state.
    new jersey divorce attorneys
    divorce lawyer new jersey

    ResponderEliminar
  35. Juan Salcedo, CEO of Aprendum, highlighted the importance of measuring business results through metrics, stating that 56% of internet entrepreneurs do not use any indicators. He emphasized the importance of using metrics like ROI per call, Conversión Ratio, and LTV/CAC to evaluate marketing and customer acquisition strategies. Salcedo also emphasized the simplicity of creating reports, stating that effectiveness relies on clarity and ease of understanding. He also emphasized the need for a systematic approach to measurement, incorporating new metrics regularly and adjusting them according to market evolution and business strategies. Salcedo also highlighted the importance of cohort analysis, which can provide valuable information about customer behavior and retention over time. He stressed the need for a deep understanding of the business context and market, and the importance of considering all metrics to form an integral view of business performance. Salcedo's presentation at the Salón Mi Empresa 2015 provided valuable tools and perspectives on effective measurement and the need for a practical, data-centric approach in the current business world. motorcycle accident attorney near me

    ResponderEliminar
  36. Facing a traffic tickets issues, Need to clear my records with Reckless Driving Lawyer Virginia Beach

    ResponderEliminar
  37. Thank you for sharing. I discovered a wealth of interesting information here. A truly commendable post very grateful and hopeful for more posts of similar quality in the future.
    ISO 13485 Lead Auditor Training

    ResponderEliminar
  38. In Dissolve Protective Order Virginia involves filing a motion with the court that issued the order. This typically requires demonstrating to the court that circumstances have changed, and there's no longer a need for the protective order. It's essential to provide evidence supporting your request, such as documentation of improved behavior or changed circumstances. Consulting with an attorney experienced in family law or protective orders can help you navigate the process effectively and increase your chances of success.

    ResponderEliminar